Have your own website - Having your own website is the basic step in Internet marketing. Creating your own website is not hard these days. There are a number of different software packages available online that you could purchase to create your website. You could hire a professional to design your site if you could afford to pay a price. But it is necessary for you to learn HTML at some point so that you could make changes on your site whenever there is a need.

• Create a blog - Blogs are one of the most recent and most popular means of Internet marketing today. You could write about your product or services on your blog. You could make use of streaming videos or audios to demonstrate your product online. Blogs are free. You get to advertise about your product without paying a penny and you could also give a back link to your website, which is allowed by most of the blog websites.
• Advertise - There are two types of Internet advertising – free and paid advertising. You could make use of both depending upon your budget. Paid advertising mostly includes pay per click advertising, classified ads in ezines, banner ads, purchasing hits to your website, etc. free advertising includes forums, blogs, classified ads, link exchanges, article directories, etc. where you inform your target customers about your products or service and lead them to your site through a link to your webpage.
• Ezines - You publish your own email newsletter through an ezine, which is called electronic mail or email magazine. Ezines are filled with a lot of product information. This is one of the favorite venues used by Internet marketers for their online business. You could build up a mailing list of opt in subscribers to whom you send out your product promotions and sales and latest information about your products or service. Adding your website address in your newsletter gets you more traffic.
• Email marketing - Email marketing is yet another way to get across to thousands of people about your online business for a reasonable price. You could advertise a landing page that offers valuable information or freebies in exchange for visitor’s name and email address. Placing a sign up form on every web page you create is also helpful in building your mailing list.
• Keyword research - Do your keyword research before you publish your website online. Most popular keywords would fetch you more traffic to your site.