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There has to be a reason as to why your customers turn to you, to purchase your product or service. Do you know what that reason is? If not, you could actually be missing a sell. Take a peek into your key selling point, which is your single marketing message. You have to keep your marketing efforts customer-focused and not always think from your desk. Thinking from the customer’s perspective is not as easy as it sounds. Often, we are caught up in what reasons we think are the customers are attracted to, towards out product. Here we see, our assumptions are certainly our thoughts and beliefs, which may not really apply to those of your customers as well. So how would you figure out why exactly your customers are choosing your product? It’s simple. You ask them! They can provide a great insight into the benefits of your product and why they chose to buy it.
Establish a rapport with your clients or customers. Ask them as to what that one thing was that drove them to purchase your product? Are they satisfied now? What are their complaints about your product/service? Ask them for suggestions to improve your product. What other need do they have, that is still unfulfilled? How else could you be of help to them? It is equally important to talk to your rejecters, that is, those who visit your site, express interest in your product and still not purchase your product. They might have however subscribed to your ezine or newsletter. So ask them for feedback on your newsletter. What would they want to learn more about? Find out what they exactly want. Get information about their age, profession, gender, how much they spend on your product etc. This will help you understand your target audience better and to employ better strategies to attract them. The more you learn about them, the better you can serve them. Talking to your clients and hearing from them can even put you in surprise because what they are actually going to say is something you might never have expected to hear. It might even help you zero in on a unique selling proposition that you have never thought of until now. Ensure you talk to a large number of customers. Do not jump to decisions or conclusions by talking to a small lot. Use your sense of good judgment. Perform a test to validate your findings before you change around your marketing plan in totality. Telephone, email, written questionnaires or focus group meetings can be held to collect information. How formal or informal you are depends on the size of survey and their profile. Do not forget to thank them for the time they spend with you in giving you feedback and for purchasing your product. Offer incentives, discounts and special offers to your prospects and those customers that take time off to do your respond to your survey. Customer is king. Ensure you treat them like one, and give them what they want. After all, you are successful only because they buy your products. Focus on customer-orientation always. Read Customer Centric Articles Our Top Customer Centric Articles 12 Helpful Tips To 3 Ways To Impress Impulse Purchasers Attract Your Customers To View Generate A Constant Stream Of Customers Get Closer To Your Prospects More Customer Centric Articles How To Transform Curious Indentifying And Reaching Your Target Market Tips For A User Friendly Website Design Tips On Having A Good Use Colors Wisely For Effective Online Marketing Using Digital Multimedia To
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