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Don’t Sell ‘Em A Product; Sell ‘Em A Profit Generator

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One of the toughest aspects of online marketing for beginners is creating their own product. It’s a process that can vary from a few weeks to a couple of months to as long as even a year! Of course, that’s not counting writing and creating the sales page, download page, and setting up the order-taking process.

But the sad fact is that once they’ve finally gotten to the launch stage, the only item being offered is the product itself. In short, it’s a one-shot deal. After the hoopla dies down, then it’s back to the drawing board to create another product.

If you’ve been a part of online marketing since 2005, then you’ve probably heard about those crazy “dime sales.” It’s a special offer where you can buy a hot new product for as little as ten bucks. But here’s the kicker: there’s also an upsell to purchase resale rights for an additional fee.

As someone just starting out in online marketing, which method would be the most profitable for you? The second one, of course! And that’s exactly how the most successful marketers can rake in as much as 10 times the profit from one small product than most people ever make from selling several products, combined!

You see most people are selling just their product. But the smart marketers also offer resell rights or even Master resell rights along with the product. Instead of selling a “product”, they’re offering a “profit-generation” tool.

Imagine… If you could sell your product to 100 people today, would you be content to sell just the product and make $27 per copy? What if you could sell resell rights as well and make $67 per copy?  Or how about including Master resell rights at $147 per copy?

In case you’re wondering, using this strategy is how a handful of marketers are able to make thousands of dollars in five to seven days from just one product. In the meantime most others are struggling to sell their e-books, one-at-a-time, at $19.95 or $27 a pop.

This is not “rocket science”, and practically anyone can do this. Simply stated, all you’re doing is creating a different package for your product. Instead of selling a product, you’re offering a business, which has a much higher perceived value. You’re not just providing information; you’re also giving your prospect a potential income source!

And it gets even better, because it doesn’t matter which niche market you are selling to. There will always be a group of buyers (in any niche) that would like to start a side business to either make money, or at least bring in a few extra dollars.

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