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You’ve made the decision; you’ve taken the plunge. Yes, you are going to create an online business. After purchasing several products and reading scores of newsletters and blogs about making money online, you’ve decided that digital prosperity is the path to success for you! But before you start building that website or choosing that domain name, or do any of a number of tasks associated with operating an online business, please do yourself (and your prospective subscribers and customers) a huge favor… Stop whatever it is that you’re doing (or are about to do) and take the time to figure out the answer to a question that is going to determine once and for all, the foundation of your business and what you’re going to do with it. Okay, back to the question. There are basically two responses, and the resulting business model you’ll be using will depend largely upon which one you choose. Which leads us to the other option: selling products that you have created. There are several reasons why you should choose to sell your own products; let’s examine a few of them. First off, there is the aspect of product promotion. By owning your own products, you can choose how to promote it. Not so with affiliate programs; that choice is determined for you. As a product owner though, you can choose to offer higher commissions and free product to e-zine owners and marketers with their own personal lists. This is a great way to get the ball rolling—and for creating future joint ventures. Next, having your own products allows you to brand yourself. By choosing this route, you’ve created the means to get your name in circulation and for establishing an online presence. If your customers know you, and have known you for some time, more often than not they will choose to buy again when you either launch your next product, or recommend other peoples’ products. Read Product Development Articles Our Top Product Development Articles 5 Great Tips On Using Do Not Sell Em' A Product Multimedia Product Creation Basics More Product Development Articles The Secret Ingredient Behind Power Tips For Outside The Box How To Discover The
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