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Probably the most pervasive marketing method in use today is Affiliate or Referral Marketing. Thanks to the mainstream introduction of this technique by Amazon.com, thousands of people are choosing this marketing method as the means to achieving their chosen level of success. While this method has been around for years, it is mushrooming in popularity. According to one statistic from Forrester Research, Affiliate Marketing is a $95 Billion dollar industry that is projected to increase to nearly $230 Billion, or almost two and half times more than the current profit level, by 2008. Sounds like a winning strategy, doesn’t it? No website required, high commissions, a variety of pre-designed promotional materials, amazing profit potential… Why wouldn’t someone want to choose this business model for achieving significant profit potential?
There’s a very good reason why… because there is an even better way: owning your own product. This is not the same as owning a Resale Rights product; you don’t own the product, you’re just reselling it. Having your own product offers you something that isn’t available to you as a reseller or an affiliate: the ability to use it to create numerous profit streams. As an affiliate, you have no control over the product. The owner could decide to take the product off the market. He or she could choose to lower your commission rate. A private label version might also be available. All of these possibilities are beyond your control. However, as a product owner, these, and many other possibilities are available to you. You could choose to sell Licenses for it, re-create it in a different format, or sell the entire business or product line to someone else. Not to mention the variety of ways you could generate profits from joint venturing. But probably the most powerful ingredient behind creating and owning your own product is… the enormous potential that exists by creating your own Affiliate program! Think about it… Why would you choose to get a portion from the sale of one product as an Affiliate when you could easily multiply the income generated from sales of your product by your own Affiliate army? Owning your own product not only provides the leverage for creating additional income streams, it also gives you the tremendous opportunity to tap into the Affiliate Marketing “tidal wave” which offers an incredible profit potential. As an Affiliate, you’re a part of the wave. Read Product Development Articles Our Top Product Development Articles 5 Great Tips On Using Do Not Sell Em' A Product How To Discover The Best Product To Sell Multimedia Product Creation Basics More Product Development Articles Outside The Box Bonus Product Ideas Power Tips For Successful Product Research The Secret Ingredient Behind
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