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Virtual presence is imperative for any business today. So once you have your business plan ready, you have to integrate an Internet marketing plan into the existing plan. Here are some points you should consider:

Set your objectives right

Like any other plan, an internet marketing plan is formulated based on the objectives you have. What do you intend to seek out of internet marketing? Get more clients, provide information to existing clients, sell products/services, reach out to target market etc. Put down your objectives in writing. Once your goal and budget is in place, everything else will follow suit.

Tunnel

Think of a triangle or a funnel. The lower base can accommodate all the freebies and giveaways representing the low cost projects. Gradually, as you move clients towards the narrower part of the funnel, you make way for higher-priced products and services. Consider what products and services you offer currently and at which part of the funnel are they in. How will you increase your product/service line and will these fill up gaps in your tunnel?

Proactive competition watch

Look out for your competitors. Look up in search engines for keywords that are likely to throw up your site. Make note of the top five URLs that search engines throw up. Look for their traffic ranking and the sites they are linked to. Evaluate where you stand in front of these competitors. Work on the loopholes to out beat them.

Shotgun marketing approach

Identify your niche market that you can easily describe and locate. Age group, gender, industry, location, socio economic group, interests etc. of these people have to be well research into. Find out what keywords they use to find a business of your kind.

Solutions you offer

The reason why you are even setting up business is to solve problems or cater to an unsatisfied need. How are you going to convince the prospective customers about the same? What is your unique selling proposition that your competitors don’t have?

Domain name

Research thoroughly before you zero in on a domain name. It makes or breaks your success online. Buy a personal name and name of business domain from the .com family. Ensure the name is compelling enough for people to click onto your site.

Appealing website

Your website should be easy to navigate, pleasing to the eye and suit the theme and nature of your enterprise. It should also appeal to the target group. Your content should also be extremely genuine and convincing. Include testimonials. Get the visitor to subscribe to your newsletters by submitting his email id. Ensure that the website is for the visitor and not for you.

Technology

Depending on the nature of your business, you will need appropriate software like a merchant account that includes a virtual gateway and a full-featured shopping cart.

Strategies

Traffic attracting strategies have to be planned. Continuously adding information that will be useful for your target market is absolutely essential. Reciprocal linking, pay per click ads, search engine optimization are some methods to increase traffic.

Teamwork

Employ a team of professionals to get work done. You cannot do it all by yourself.

Remember, a good internet marketing plan complements your business and adds more value to it in all aspects. Plan well and execute to perfection.

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