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At present, is your site buried amongst a million other web pages online? Now matter how differently you try searching on the search engines, do you ever see your web page anywhere on the top? Then your strategy is quite wrong. You have to work at improving search engine rankings. Here’s how: Check your listings See where you stand. If you feature in the top 20-30 sites, then all’s cool. If you’re not listed in them, you should submit your site to the major search engines. If you already feature in the top ten, then you must work at maintaining your position.
Choose the right keywords and phrasesFind the most popular words and phrases that suit the theme of your web site using word tracker or overture. The Meta tags (title, description and keyword tags), web copy (particularly the first 200 words of your web page) and links should all contain these words in it. Optimize each web page with different keywords such that visitors can access your from different pages, depending on what keyword they entered in the search engines. Exchange reciprocal linksSearch for sites that compliment your site and request reciprocal link back to your site. This site you are linking with should already have a good search engine ranking and should have similar keywords that you do. The more links you have, the greater likelihood of your ranking going up. Write articlesYou needn’t be Shakespeare’s great grandchild to be able to write! All you have to do is choose your best key words and weave them into a nice informative article. Include a powerful resource box at the end of your articles and submit them to ezine publishers and article announcement lists. This ensures visibility, more number of links and increase in traffic. Participate in forumsBe an active participant in forums that relate to the theme of your site. Supply them some useful information and leave your signature file out there. This will cause traffic attraction into your site, especially if the forum is a high trafficked one. Monitor search engine rankingsCheck your web site statistics using software like Web Position Gold 3 that allows you to check search engine rankings. They also offer advice to improve search engine placements. Download a free trial to begin with. Exercise patience Search enginesAll the efforts you take are long-term marketing strategy. On that note, search engines take one day to three months to spider your web site so changes will not be visible immediately. Professional site design, well-written web copy, fast loading times, simple navigation, no broken links, optimizing for different screen resolutions and optimizing for the main browsers would also help in attracting traffic. Improving traffic essentially means continuous monitoring and refinement of your website. Most of the traffic comes in through search engines. So invest in improving the rankings. It’s worth it! Read Search Engine Optimization Articles Our Top Search Engine Optimization Articles How To Get Google Ads For Free Other Search Engine Optimization Articles 1 Clickbank Affiliate Marketing Cash GeneratorStrategy That Work
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