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One of the most misunderstood but often-used marketing methods is known as Viral Marketing. No, it has nothing to do with spreading an illness. Instead, this marketing method seeks to duplicate, in a good way, the process by which a virus is spread. Before we launch into the “meat” of this article, there are a couple of things you need to understand. One is a good definition of Viral Marketing. A common name for this approach is “word of mouth” marketing. In other words, it is a strategy that includes a built-in incentive for the recipient to pass along your marketing message to someone else. The “virus” is your marketing message that drives traffic to your site. Next, you should understand exactly what constitutes an effective viral marketing strategy. Here is where most people who attempt to use this method “drop the ball.” At the very minimum, your viral marketing campaign needs to include:
Now that we’ve covered the basics let’s examine some powerful, proven ways to put this method to work for you. Probably the most-used avenue for viral marketing is an e-book. Creating a viral e-book isn’t really that difficult; just make sure that it includes quality information that your target market really wants. You could survey your own list, or, just by paying attention to the posts in forums you frequent, you can quickly find out what people want or what problems they want solved. Once you’ve found your topic, take the time to do the best job researching it that you can. Include an ad for a product or service related to the e-book’s topic and then put your findings into an ebook of no more than twenty pages. Offer it as a free gift for your list (or forum members). You might also consider including it in ebook directories. A second method, which is really just a twist on the previous one, is a viral newsletter. As with the viral e-book, be sure that your publication is loaded with valuable quality information. It too, should be no more than twenty pages. Once completed, you could choose to publish in one of three ways: upload it to your website, send it in text format via email, or publish it in PDF format. You could choose to use all three for maximum exposure. Include a graphic image for your newsletter, and let your list members know they can give your newsletter and the graphic away. And be sure to include a message inviting the reader to forward a copy to a friend. An idea that might take a bit more effort is offering a viral service. One of the most effective—and most popular—ways is to give away free advertising. This could be on a forum, website, blog, directory, etc. Once you’ve decided on a free service to offer, you’ll also want a way to monetize your service. A few suggestions include adding a Pay-Per-Click service or an ad rotator. Read Website Promotion Articles Our Top Website Promotion Articles 30 Day Strategy To Amazing Affiliate Marketing Success More Website Promotion Articles Why Wear A Pair Of Google Googles?
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