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It is absolutely amazing to think that practically anyone, anywhere, using just a couple of electronic devices coupled with a microphone, can create his or her own audio content! Just take a few minutes to browse the huge array of categories on iTunes and you’ll see what I mean. It seems like everyone has something to say. There’s no denying the incredible popularity and success of podcasting. Just do a simple online search for the term and you’ll find hundreds of thousands of results. Podcasting is definitely a medium that’s here to stay.
Of course, due to its overwhelming popularity and appeal, most people are probably thinking seriously about getting on board the podcasting wagon. While this new means of communication does offer tremendous potential, like anything else, there is no guarantee that it will work for you—especially if you don’t start off on the right foot. Wait a minute! Isn’t podcasting supposed to be “fun and easy to learn”? That may be the case for most people, but unless podcasting “wannabees” include one particularly crucial step in the creation process, their efforts are doomed to fail. Let’s think for a moment. What is a podcast? It is a portable broadcast. And what is a broadcast? It is what the radio and television industry “does.” In short, a broadcast is a product. With that in mind, doesn’t it make sense to create your podcast using a method similar to one for creating a product? Your podcast is literally a production. And every successful radio or TV production has a specific purpose. Unless you create your podcast to fulfill a definite purpose, it will be just another “flash in the pan.” Now we’re getting somewhere. So, knowing that your production needs to have a definite purpose, how do you determine what that purpose is? That’s right; you start asking questions. Here are a few to get you headed in the right direction: --What is the end result you wish to achieve with your podcast? --Is your goal just to entertain, or to introduce listeners to something new? --Will you use your podcast to generate leads or sales? --Is your podcast intended to reinforce your company’s brand or image? --Are you using your podcast to introduce yourself to your audience? These are just a few important questions that need to be answered before you even think of recording the first line of your podcast. Figuring out your objective or purpose is the first and most important step. If you do not determine a purpose for your production, then it will likely have no noticeable focus or direction, which can severely limit its potential for success. Read Profitable Podcasting Articles Our Top Profitable Podcasting Articles A Key Ingredient For Your Podcast Mix All About Business Podcasting Building Blocks For A Block Buster Podcast Give Your Podcast A Professional Flow Podcasting And The "M" Word Other Profitable Podcasting Articles Podcasting - Your Fast Track To Celebrity Status So You Want To Create A Podcast The Forgotten Element Of Podcasting The Most Important Step
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