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Web Site Promotion With Digital Multimedia
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It’s here; it’s hot, and it works! What am I talking about? Digital multimedia, of course! If you’ve been involved in the Online Marketing industry for very long, you’ve already seen the introduction of numerous products incorporating digital multimedia. One of the first and best known is John Reese’s Traffic Secrets, which was one of the first products to use video testimonials on a sales page.
Okay, digital multimedia is hot, and it has helped others to promote their site, product or service. But you want to know how can it help you with your site, right? To quote a famous poet, “let me count the ways.”
One of the easiest, and most popular, ways to use online multimedia to promote your site or product is GoogleVideo®. Here’s the plan: create a video that features a unique aspect of your product, or that shows your product being used in a unique way, include a link to your site’s sales page or a sign-up page for more information, and then upload it (for FREE!) on GoogleVideo®.
Speaking of sales pages and sign-up pages, if it worked for John Reese, it could probably work for you too! Create a video (or series of screenshots) showing a sample of your product or service. Put it on your sales page or “name squeeze” (sign-up) page. Include a purchase link or trial offer, respectively.
Who says you need to have your own products? Take these same suggestions and apply them to products that you are an affiliate for. That’s right; use digital multimedia to create your own reports or bonus tutorials as a purchase incentive.
You’ve seen them on the “big boys” sites. Why not beat them at their own game? Of course, I’m referring to those virtual tours. Only instead of showing off your office, create one that guides your visitors through an overview of your product, service or membership site.
Ever wanted to be reporter or a news personality? Now you can, thanks to digital multimedia. What’s the big news story? It’s your own personal review of a product or service. This could be for your own product or one that you’re an affiliate for. Who knows? If it’s for an affiliate product and you do a good job, the product owner (or a Super Affiliate) might want to buy it from you!
There you go! Five easy ways to promote using digital multimedia—and those were just off the top of my head. With just a little creativity, I’m sure you can come up with at least a half dozen more.
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