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Increasing Targeted Traffic and Sales

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Let us learn the “how to’s” for driving more targeted traffic and sales.

Mini-sites, Theme-Based Keyword Focused Content Sites, Gateway Pages – they all coexist. Mini-Sites are small affiliate sites that focus on selling a single product. It is more like a sales letter that convinces a reader to buy. It could be about a page long or a maximum of 20 pages long. A theme-based keyword focused content site focuses on one particular theme. Every page focuses upon a single topic that is related to the theme. The site can throw up a million searches, but the central theme would be that which the user enters in the search engine tool box.

It is very difficult to build traffic on mini sites. They are not engineered to do well in search engine rankings. They also fail to establish a rapport between you and the reader. There is no credibility for you or your products unless you are already well known.

Theme-based content sites have more to offer. It has pages rich in content and revolves round the theme; hence search engine rankings are higher. The credibility in this case is greater. Also, each page of a theme-based site may have about 5-10 links to merchants partner’s sites for different related products. This shows greater scope for diversification.

Gateway pages are capable of conning search engines! They are low-value pages that score well with the engines but fail to deliver good content. They may get visitors but the conversion rates are far from impressive. Tricks such as invisible links, lead search engines spiders through a site are followed. These do not last in the long run and are in turn banned by the search engines.

What a theme based site will do is throw up rich content in excess! How you go about this process is first find a theme that you know that contains a lot of profitable keywords. Secondly, research for great keywords, those with great demand but less supply! Thirdly, you build a theme based website with wonderful content that ranks high on search engines, delivers unlimited PREsold targeted traffic, and gets the click-through to your selling site or even a merchant’s site. Thus, with the comparative study, we see that a theme based site wins hands down. Each page in a theme based site is built around highly profitable keyword content.

You might find the process long, tedious. But if you want to succeed and get more traffic, this is the only way out. The entire process can even be automated. Sweat it out and invest your time in it. You will see the results and feel elated. Make your theme based site right now. Work around your content and theme to perfection. You sure will make a great hit.

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