The trend is mobile. With the increase in local searches from mobile devices, local businesses are experiencing a growth in the number of new clients that are finding their company online. Seize the opportunity and capitalize on a growing local online market by placing your website in search results related to your service or product.
Every industry and niche holds different challenges in creating a competitive edge in the search listings. By developing your websites online presence a company can place themselves competitively in the results and capitalize on local searches. A competitive analysis will indicate the strength of the competing sites although establishing a timeframe on outranking sites is not something that can be done with 100% accuracy.
Our company researches your industry and identifies key search phrases that would be the best match for your business. Our clients are informed of the pros and cons in the decision process of how we determine the best keywords to pursue. Factors we base our decision on include monthly volume, commercial value of the keyword and relevance of the search term to the products and services you offer.
It’s important to drill down every option for finding the best sources of traffic. Each phrase we measure has a few different variations that will count as additional traffic to your website. Every service you offer can be described in multiple ways which is an important factor to account for to maximize the volume of targeted traffic to your website.
We develop your website in your competitive market to give your company recognition and authority. Establishing your website and company as an authority who provides reliable information and quality service builds your reputation and ultimately affects your how potential clients as well as the search engines view your website.
The service provided is progressional and cumulative. A developing a website results in the site being displayed in related searches. The more development a website receives, the more established the site becomes in its niche. The continuous development of a website will broaden the range of keywords it’s displayed for and in effect drive more visitors to your site.
Sharpen your competitive edge in the search results by developing your website strategically in your competitive market. In order to be in a position to gain the most from your website it needs to be at the top of the search results for phrases that drives prospective clients to your site.
Researching your industry and the terms that potential clients will use when looking for your services will establish the strategy on how to develop your website. The obvious keywords may be the best course of action but uncovering indirect search terms add to the traffic and quality of your traffic. We generate reports that provide multiple possibilities of key phrases that are used and related to your business services and products.
A competitive website is optimized to convey a solution to a problem. Whether it is in the form of a service, product or information, your site should provide a visitor with the answer they are looking for when searching the internet. We develop your website to answer these questions and solve these problems in may different forms that send positive signals to the search engines that your site is of relevance to the related search.
Optimizing your website for the search engines is not only done onsite. We employ off site services to enhance features of your website that will improve your position in the search listings. These efforts are cumulative, progressive, scheduled and in some cases cannot be rushed. Timing and discretion play important factors in how a website ranks. The method can be scaled and applied to every industry to create the same positive results in the volume and quality of traffic.
Tracking performance fine tunes specific aspects of results you website experiences. It is recommended to set onsite goals in order to evaluate your visitors behaviour on your website to improve the effectiveness of your content.
Companies are capitalizing on the growing online market for local business. The updates to Googles algorithm has altered their method for displaying local businesses in search results and evened out the playing field. Combine this with a growing shift in the amount of mobile searches for local businesses and there is a massive opportunity for all business owners to capitalize on.
The number of smart phones has skyrocketed over the last few years and the GPS locaters on every phone have improved the accuracy and convenience of searching local businesses. Google has updated their algorithm to reflect todays current climate for user experience.
When searching for a business, service or product from a smart phone Google will display three local businesses that are the most suitable results for your searches. The criteria is based on a number of factors but one very important factor is proximity. Proximity will help put your business on the map for people searching within range. This is a huge breakthrough for companies who have new websites since their development may not be as advanced as their competition. This means that a new website has a very good chance of beating developed websites when people who are searching for services related to their business are close to their location.
Optimization is still critical in establishing a local business in the top of the search results. An optimized website that has all the correct information organized in a way for search engines to read will improve the chance of being listed in the top three. A website optimized for products also allows the possibility to rank in searches for products in the local listings as well.
The opportunity has never been better for growth in the online market. The market itself is growing and by establishing your company on the local listings as well as organic searches the opportunity for new clients increases. By enlisting in SEO expert services your company will experience growth in a market that offers opportunity for a return on your investment.
The New Year is upon us and although there is so much to talk about regarding the upcoming years we’ll definitely take a minute to recap some of the major events we’ve seen this year in the world of SEO.
The mobile update was one of the most notable updates for sending the message that reform has arrived for how we navigate the search engines. Google has made the statement that mobile is the priority so the future of website design is very clear: Design your websites for mobile devices.
The priority shift has changed Google’s system for ranking websites because they are definitely showing favour for sites that are made for mobile and provide the best user experience on mobile devices. Although penalties are not being awarded for non responsive websites, it looks like it will be a certainty in the near future.