Companies are capitalizing on the growing online market for local business. The updates to Googles algorithm has altered their method for displaying local businesses in search results and evened out the playing field. Combine this with a growing shift in the amount of mobile searches for local businesses and there is a massive opportunity for all business owners to capitalize on.
The number of smart phones has skyrocketed over the last few years and the GPS locaters on every phone have improved the accuracy and convenience of searching local businesses. Google has updated their algorithm to reflect todays current climate for user experience.
When searching for a business, service or product from a smart phone Google will display three local businesses that are the most suitable results for your searches. The criteria is based on a number of factors but one very important factor is proximity. Proximity will help put your business on the map for people searching within range. This is a huge breakthrough for companies who have new websites since their development may not be as advanced as their competition. This means that a new website has a very good chance of beating developed websites when people who are searching for services related to their business are close to their location.
Optimization is still critical in establishing a local business in the top of the search results. An optimized website that has all the correct information organized in a way for search engines to read will improve the chance of being listed in the top three. A website optimized for products also allows the possibility to rank in searches for products in the local listings as well.
The opportunity has never been better for growth in the online market. The market itself is growing and by establishing your company on the local listings as well as organic searches the opportunity for new clients increases. By enlisting in SEO expert services your company will experience growth in a market that offers opportunity for a return on your investment.